The Addams Family
The Musical
Theatre poster design and brand identity for The Addams Family Musical.
The typical tropes of this well-known story are present; bats, the castle, gravestones (with a playful zombie hand even breaking through the surface for particularly eagle-eyed viewers, a nod to the dark humour of the original show) however a colour pallet of blues, purples and pinks breathes life into the Gothic genre. The typography is also modern in style whilst feeling aptly cabalistic.
The graphic style is rugged, offset and scratchy. Like a bad montage or rough screenprint. This is uncomfortable yet interesting viewing. It’s slightly off, creepy and kooky, mysterious and spooky...
Family portaits were displayed throughout the theatre. The photographic treatment feels old-wordly, but adhears to the colour pallet. This was also carried across the photographic frames and set dressing; charity shop frames were sprayed and then destressed using pastels and a process of chipping away the paint to reveal original details. The result is a branver, bolder evocation of the gothic genre.