The Swim School operates independently of the College and needed a visual identity to distinguish this whilst being visually aligned with other Enterprise ventures associate with the College, such as College Camp. 

We established a core colour to be used across all Enterprise visual identities – ‘College Blue’, taken from the existing College Camp identity, and set rules around typography and graphics. The use of monospaced sans serif typefaces, along with the consistency of colour and clean graphic styles bring a sense of unity to the various visual identities under the Enterprise umbrella.